Dan Lin conceived of the idea for the film and began discussing it with Roy Lee before leaving Warner Bros. to form his own production company, Lin Pictures, in 2008. Meanwhile, Warner Bros. home entertainment executive Kevin Tsujihara had recognized the value of the Lego franchise by engineering the studio's purchase of Lego video game licensee Traveller's Tales in 2007, thought the success of the Lego-based video games indicated a Lego-based film was a good idea, and reportedly "championed" the development of the film. By August 2009, Dan and Kevin Hageman were writing the script described as "action adventure set in a Lego world. " Cloudy with a Chance of Meatballs directors Phil Lord and Christopher Miller were in talks in June 2010 to write and direct the film. Warner Bros. green-lit the film by November 2011, with a planned 2014 release date. The Australian studio Animal Logic was contracted to provide the animation, which was expected to comprise 80% of the film. By this time Chris McKay, the director of Robot Chicken, had also joined Lord and Miller to co-direct. McKay explained that his role was to supervise the production in Australia once Lord and Miller left to work on 22 Jump Street. In March 2012, Lord and Miller revealed the film's working title, Lego: The Piece of Resistance, and a storyline. In April 2012, Warner Bros. scheduled the film for release on February 28, 2014, a date that subsequently changed.