Robert "Bob" Belcher, Jr. (voiced by H. Jon Benjamin) – Bob Belcher is the main character of the series. He is the son of Robert Belcher, Sr. (nicknamed "Big Bob"), the husband of Linda and the father of Tina, Gene, and Louise. He is a third-generation restaurateur, as his father owned a diner which was recently sold to a couple of ladies, whom also found Bob's childhood toys hidden in the restaurant's wall as shown in "Bob Fires The Kids", and currently the proprietor of his eponymous burger restaurant (Bob's Burgers) in a shore town. The Season 5 episode "Father of the Bob" begins with a flashback set 30 years prior in which a young Bob states that he is 14 years old, making him 44 in the episode's present. It is also mentioned in the episode that Bob's mother had died sometime prior to the series' beginning. Bob has a tendency to entertain himself by having conversations with inanimate objects and then speak back as the inanimate object, usually in a high, squeaky voice. He also enjoys making puns, utilizing this talent to name his burger specials (i. e. the If Looks Could Kale Burger, New Bacon-ings Burger, etc. ) As revealed in "Bob Fires the Kids", his childhood has been described as "crappy," as his father discouraged play. While poor with business management, and cursed with an unlucky streak, his skills at burger cooking have been shown to be excellent, to the point where he has been referred to as a "beef artist. " His primary business rival is Jimmy Pesto, who owns an Italian restaurant (Jimmy Pesto's Pizzeria) across the street from Bob's Burgers.